areas of expertise
- Strategic Planning
- Executive Searches
- Operational Review
- Feasibility Studies
- Multimedia Rights
- Title IX/Gender Equity
- M.Ed. in Sport Administration, Georgia State University
- B.Ed. in Exercise and Sport Science, University of Georgia
Heather Ould has worked in sports consulting for the past fourteen years, with expertise in strategic planning, market research, feasibility studies, and operational reviews within intercollegiate athletics. She has served in a consulting role for many of the nation’s top sports professional associations, athletic conferences, and athletic departments. Throughout her career, she has helped colleges transition to new divisions, completed analysis for conference membership changes, developed strategic plans for many of collegiate sports professional associations, and provided the insights to take significant steps in the history of an institution by starting athletics or adding sports. Formerly, Ms. Ould was the Chief Operating Officer for Collegiate Consulting, with oversight of daily operations in addition to her consulting role.
Prior to her role at Collegiate Consulting, Ms. Ould was Consumer Insights Project Manager with Strottman International, a Youth and Family Marketing Agency. Ms. Ould serviced major clients, including Best Buy, the American Heart Association, Chick-fil-A, and Pepperidge Farm to develop strategic marketing campaigns, which included qualitative and quantitative research methods. Additionally, Ms. Ould oversaw the development of Strottman’s proprietary Kid Engineer Consumer Insight Group where children ages 4 to 17 provided insight for client projects.
Heather is a frequent lecturer in both undergraduate and graduate programs in sports management/administration and a part-time faculty member at the University of West Georgia. Having worked for the National Collegiate Acrobatics & Tumbling Association for the past seven years, she is an advocate for the NCAA’s newest emerging sport. She holds a Bachelor of Education in Exercise and Sport Science from the University of Georgia, and a Master of Education in Sport Administration from Georgia State University. Her initial experience in athletics is from a 15-year coaching background, having coached young athletes that went on to compete collegiately at Brigham Young University, University of Michigan, University of Kentucky, and the University of Georgia.
If you’d like to discuss a current area of need, please fill out the form and we’ll be in touch ASAP: