Our team of experienced experts has helped athletic departments negotiate and contract for pouring rights, a valuable stream of revenue that shouldn’t be overlooked. Often done as part of a university-wide contract, it’s important for athletic departments to be involved in the process. In addition to revenue opportunities, there are a number of considerations unique to athletics—from athletic drinks to existing sponsorships and signage—that need to be accounted for during any pouring rights negotiation.

We maintain a database of contracts for universities and athletic departments across the country, allowing us to benchmark your department against your peers to ensure you get the value you deserve.