For athletic departments looking to generate revenue by selling naming rights on athletic facilities, our experienced team can conduct an analysis of the current market for such rights. Our database of existing naming rights deals allows us to benchmark and value your rights to ensure no money is left on the table.
Our team of legal experts can also negotiate terms and review contracts as a part of our process.
Our process includes:
- A comprehensive review of all documentation evidencing existing naming rights agreements.
- An analysis of data evidencing the media value of the projected exposure a naming rights partner would receive, allowing the department to be in the strongest position going into negotiations.